“Reggae has always been crucial part of Jamaica and this festival will further highlight the great talents we have in our music while creating an atmosphere for wine lovers to experience

an array of wines within a beautiful location” Crump said that the launch hosted at the Whitter Village.

The event is being staged by CSR Promotions.

The one-day festival is a new addition to Montego Bay’s events calendar and will feature world renowned reggae artist, John Holt, young reggae singers, Tessanne Chin, Romain Virgo and Alaine.

“We are endorsing the event at the Chamber of Commerce as we believe that will stimulate the local business economy as the organizers are bringing in hundreds of guests from overseas for this event which will in turn benefit us all. Plus it is a family event so everyone can and should come out and be apart of it” Crump further noted.

This ultimate wine and music experience is expected to serve up some of the world’s best wines and spirits from Jamaican and international wine purveyors, including Lascelles Wines and Spirits, Betco Premier Limited, 1876 Wines among several others

The International Reggae Wine Festival will also showcase the complete lifestyle of Jamaicans such as the food, the fashion and the arts

“Already, the event is being marketed heavily in the United States with great results’” said Carlos Daley of CSR Promotions who expressed gratitude to hotels including The Palmyra, Holiday Inn Sunspree Resort, Riu Montego Bay and Iberostar Rose Hall Beach Hotel for offering great deals in support of the festival.

“Its my love for Jamaica, and the need to bring income here in Jamaica and add value to the tourism product that led me to organize this event. We need persons with disposable income to visit Jamaica and most of the consumers of wine are persons with disposable income. What better way to generate interest and showcase the best of Jamaica than through this “International Reggae Wine Festival” Daley revealed.

The US-based promotions group did the research and it showed that Jamaica has about 28,000 wine drinkers while in the United States there are over 30 million wine drinkers.